Video Marketing

Explainer Video Production And Cost

Explainer videos are fast becoming a staple of company websites. They’re the fastest, easiest way to introduce your business and extol the benefits of what you offer. After all, you only get...


Video SEO: Optimizing Your Video For Search Engines

If you want to get attention online then “creating a great video” for your brand or business is one of the best ways of getting noticed. But with over 400,000 videos being uploaded everyday, how...


3 Great Video Distribution Platforms

Nothing can build trust in your brand or business like a high quality video. Video has the ability to humanize your business and to make it real to people who are visiting your website for the first...


Corporate Video Production Made Easy

Companies of all types and sizes use corporate videos for various purposes – product demos, staff training, sales presentations, and so on. But how do you go about getting one made?...


Top 3 Explainer Video Software Tools

If you were asked to describe your company you could probably go on for hours about the details and benefits of your product or service.


Explainer Video Best Practices

If a picture is worth a thousand words, then a video is worth infinitely more. We tend to retain more of what we see and hear, as opposed to merely what we read. Bonus: in the age of social media,...


How Video Marketing Metrics Work

You can spend countless hours making a video, spend even more time editing every little detail, and finally, you can promote your video to everyone on the World Wide Web. But if you’re not...


How To Hire And Manage A Voice Actor?

Hiring a voice actor can be intimidating, especially if you have not done it before. After all, the voice that reads your script is the most powerful connector you have with your audience — the...


How To Do Video Marketing On YouTube

YouTube is THE largest platform for video marketers.


How To Create A Killer Product Demo Video For Your Startup

The startup demo video has been the source of buzz lately — some have even gone viral, like the recent one from Dollar Shave Club. For Metaweb, its demo helped it with more than YouTube hits....


What Is Inbound Marketing?

Marketing was once a simple transaction. A company could buy a marketing mix including direct mail, display ads and broadcast commercials, and generate a return in sales. But these types of messaging...


Why Content Marketers Are Turning to Video

Visual content is making a splash in the online user experience, and for good reason. Video offers the ability to inform and entertain at the same time. Reflecting this trend, new studies show...


How To Use AdWords For Video

Google advertising has long been an effective option for small- to medium-sized businesses that want campaigns targeted at an audience demographic at a low cost. AdWords for video, the latest...


How To Use HubSpot For Inbound Marketing

HubSpot is a tool for high-volume marketers who generate leads through social media sites, blogs or web pages. Its robust analytics are designed to measure the results of inbound marketing. If you...


3 Simple Ways To Start Your Video With A Bang

These days putting a video online is a lot like dropping a needle into a haystack. A whopping 60 hours of video are uploaded every minute to YouTube alone and, with numbers like that, viewers need to...


Why Is Video Marketing So Important?

People Love Videos Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to...