Video Marketing

Explainer Video Best Practices

If a picture is worth a thousand words, then a video is worth infinitely more. We tend to retain more of what we see and hear, as opposed to merely what we read. Bonus: in the age of social media,...


How Video Marketing Metrics Work

You can spend countless hours making a video, spend even more time editing every little detail, and finally, you can promote your video to everyone on the World Wide Web. But if you’re not...


How To Hire And Manage A Voice Actor?

Hiring a voice actor can be intimidating, especially if you have not done it before. After all, the voice that reads your script is the most powerful connector you have with your audience — the...


How To Do Video Marketing On YouTube

YouTube is THE largest platform for video marketers.


How To Create A Killer Product Demo Video For Your Startup

The startup demo video has been the source of buzz lately — some have even gone viral, like the recent one from Dollar Shave Club. For Metaweb, its demo helped it with more than YouTube hits....


What Is Inbound Marketing?

Marketing was once a simple transaction. A company could buy a marketing mix including direct mail, display ads and broadcast commercials, and generate a return in sales. But these types of messaging...


Why Content Marketers Are Turning to Video

Visual content is making a splash in the online user experience, and for good reason. Video offers the ability to inform and entertain at the same time. Reflecting this trend, new studies show...


How To Use AdWords For Video

Google advertising has long been an effective option for small- to medium-sized businesses that want campaigns targeted at an audience demographic at a low cost. AdWords for video, the latest...


How To Use HubSpot For Inbound Marketing

HubSpot is a tool for high-volume marketers who generate leads through social media sites, blogs or web pages. Its robust analytics are designed to measure the results of inbound marketing. If you...


3 Simple Ways To Start Your Video With A Bang

These days putting a video online is a lot like dropping a needle into a haystack. A whopping 60 hours of video are uploaded every minute to YouTube alone and, with numbers like that, viewers need to...


Why Is Video Marketing So Important?

People Love Videos Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to...


10 Product Demo Videos To Inspire You

Your enthusiasm for your product is contagious. When you talk about it, people grasp the value immediately, but you don’t have time to sit down with every possible user and walk them through...


What Makes A Great Script?

1. Call To Action We all have our favorite movies, and the part that makes one stand out over all the rest is how we felt at the very end. It’s because the best scripts are aimed at...


How Can Startups Use Video To Market Themselves?

For startups these days, video is all the rage. As cliché as it sounds, it’s absolutely true. At the 2012 TV and Everything Video forum by the Association of National Advertisers, the...


What Is Video Marketing?

Millions of people watch the Superbowl. For a brand, it’s a chance to captivate the imaginations of millions of people. When you use video as a marketing tool, the goals are the same. With...


5 Reasons Promo Videos Can Be So Persuasive

As technology becomes a more integral part of consumers’ lives, promo videos become a more effective tool for businesses that want to grow. Promo videos have proven to increase clickthroughs,...


Top 5 Secrets To Making A Great Promo Video

So you want to make the ultimate promo video for your company, eh? There are several elements that, when put together, can result in one heck of a promo video for your company or brand. We’ve...


4 Ways To Get People To Tweet About Your Demo Video

Creating a compelling demo video takes two parts: great content and the ability to communicate it to an intended audience. A rookie will spend 99 percent of his or her time developing the video, then...


5 Top Video Killers

When you’ve seen one awful video, you’ve seen them all.