Video Marketing

Saving the Infographic Genre -- Part 1

Many marketers see infographics as the pre-eminent piece of proprietary digital collateral. The thinking is the ROI of a graphic is worth thousands of words – especially if the picture is...


Make Your Characters Talk with GoAnimate

GoAnimate has best-in-class voice functionality for characters. Check out this video and see how to upload videos into the player and use our top-notch lip syncing feature. 


How Videos Can Boost Your Landing Page Performance

Ah landing pages. Such a good practice; so little time. They’re kinda like the opposite of a nice problem to have: a great idea that so few of us have properly gotten around to.


Interview with Common Craft Founder Lee LeFever

Looking to explain your business and products to potential customers? The #1 way to get the message across — with the best return on your investment — is through the medium of video.


YouTube Strategies for Your Video Business

  Online videos are a big part of your business. Your products are super high-quality and people really seem to enjoy checking them out. But no matter how specialized your service within the...


Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be a daunting, costly, and...


Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be a daunting, costly, and...


What Is An Explainer Video?

With so many new ideas and fresh content generated every minute on the internet, it is imperative to distinguish your message from everyone else’s. In recent years, explainer videos have become...


Brand Storytelling Part 3: Different Stories For Different Purposes

Author’s note: this is part 3 of a 4 part series on brand storytelling. In our last post, we discussed identifying your company’s key brand values as a starting point for developing your...


Brand Storytelling Part 1: Fun And Profit

Author’s note: this is part 1 of a 4 part series on brand storytelling.


U.K. Developer Of Tracking Devices Saves $10,000 on Video Production with GoAnimate

U.K. Developer of Tracking Devices Saves $10,000 on Video Production with GoAnimate


6 Hacks To Drive Leads + Sales From Your Animated Videos

GoAnimate allows you to make great professional animated videos for your business. However, getting your audience to watch your videos is only the first step. Your end goal needs to be converting...


GoAnimate Attracts Contributors For Nikola Tesla Statue

Northern Imagination LLC was founded in 2013 by entrepreneur Dorrian Porter as an incubator for creative projects, ideas and inventions. The company’s goal is to advance new ideas in any area that...


Tutorial: Why You Should Break Up Your Dialogue Audio Files Into Small Pieces Before Importing

A while back we mentioned that having great audio will help give your video a finished, polished touch. One of the best ways to achieve this is by recording your audio externally, either at a...


Making An Explainer Video Storyboard

Is your audience confused about what your product does? That’s an important problem to solve because it could prevent all your hard work from having a meaningful impact. After all, people won’t...