Video Marketing

Google+ Today -- The Definitive Guide

“Google+ is crucial for SEO.”


Make Explainer Videos that Convert

We all know first impressions matter, but did you know that for most people it comes down to a fraction of a second? According to the New York Times, if a video fails to load in less than 0.4...


Video Voiceover Options for Any Budget

The top priority when it comes to voiceovers is to make sure the audio track amplifies your message. A high-quality performance and recording give your project an air of credibility while a bad...


Paid Video Marketing Campaigns: A Primer

So you’ve invested the time, money, and creative energy into creating a top-notch marketing video for your business. Now, you need to make sure that people see it.


Using iframes to Embed Videos — What You Need to Know

Remember the internet in the 1990s? Much of it looked like the sight pictured on the right below.


Landing Page Videos: A User's Guide

When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don’t want to saddle visitors with 900 words of...


Video Marketing Trends for 2015

Online video saw explosive growth in 2014. Every month, YouTube attracts more than one billion unique global viewers spending a collective six billion hours watching videos. Users upload an average of...


What YouTube's new GIF-maker means for animated videos

Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type.


Videos and Calls-To-Action

Imagine a blog post with a catchy lede that immediately hooks the reader. The post is concise and well written, with fresh prose and a couple of perfectly illustrative metaphors.


Why Businesses Should Use Video and Infographics

In 2014, visual is vital when it comes to business. Content marketers today must understand and master the use of video and infographics if they want to rise above blog fatigue. Infographics and...


Saving the Infographic Genre -- Part 1

Many marketers see infographics as the pre-eminent piece of proprietary digital collateral. The thinking is the ROI of a graphic is worth thousands of words – especially if the picture is...


Make Your Characters Talk with GoAnimate

GoAnimate has best-in-class voice functionality for characters. Check out this video and see how to upload videos into the player and use our top-notch lip syncing feature. 


How Videos Can Boost Your Landing Page Performance

Ah landing pages. Such a good practice; so little time. They’re kinda like the opposite of a nice problem to have: a great idea that so few of us have properly gotten around to.


Interview with Common Craft Founder Lee LeFever

Looking to explain your business and products to potential customers? The #1 way to get the message across — with the best return on your investment — is through the medium of video.


YouTube Strategies for Your Video Business

  Online videos are a big part of your business. Your products are super high-quality and people really seem to enjoy checking them out. But no matter how specialized your service within the...


Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be a daunting, costly, and...