Video Marketing

Webinar: Strengthening Your Content Marketing with Animated Video

WEBINAR RECORDING Karla Franco from Wistia and Amanda Morgan from GoAnimate walk you through how to convert content marketing video views into leads (and ultimately customers) with animated video....


7 Ways to Tell Your Story with Animated Video

Do you struggle with creating online video? Have you considered video animation? Video storytelling is a great way to generate engagement online and will ensure you stand out from the digital...


Tips For Using Video Advertising To Drive New Business

If you’re a small business looking to reach new customers, you need to advertise where your potential new customers spend their time and devote their attention. Increasingly, that means digital...


7 Reasons Why You Should Use Animated Video

As content creators and digital natives, we’re surrounded and often bombarded by the latest trends, tips, tricks, bamboozles and hoodwinks (okay, maybe not those last two). One of the biggest...


How To Add High Quality Voice-Overs to your Video

You’ve spent a lot of time perfecting every detail in your video. You have gone through every transition, effect, animation, and a variety of other visual components to ensure brand authenticity...


3 Challenges Facing Video Marketers (And How To Overcome Them)

If there’s one word triggering equal parts eagerness and anxiety in marketing meetings everywhere, it’s ‘video’.


How to Use Video in Content Marketing

We’ve all heard the familiar stats that surround video and why they should be used in our marketing efforts: “70% of marketing professionals report that video converts better than any other...


The Big List of Video Marketing Statistics from 2015

It’s finally 2016! And if you’re like us then your marketing plans are in full swing for the upcoming months. But the question is: is video a part of your marketing efforts for 2016? We think it...


What Is A Storyboard And Why Do You Need One?

  When you make a video for your business, be it a demo video, a sales video, a training video, or any short online business video, planning is extremely important. One of the most important...


The Guide to Video Embed Codes

So you’ve finished creating your video. It’s near the desired length; you have the right message crafted for your target audience — all that’s left is to hit “Publish.” But where do...


The Comprehensive Guide to HubSpot's Video Features

In 2015, video should be a weighty factor when considering a marketing automation platform.


Embedding Video in Email -- A Comprehensive Guide

Online video has enjoyed immense growth in the past few years, proving to be an extremely powerful tool for marketers looking to engage audiences and drive conversions.


Beyond YouTube: What to Look For in A Video Hosting Company

There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps only—shot at...